DDI Strategic Communications Chief Operating Officer Abigail F. Valte recently shared the Philippines’ experience in playing host to the Asia Pacific Economic Cooperation (APEC) meetings, in a series of capacity-building communications workshops organized by the APEC Secretariat.
Upon the invitation of APEC Director of Communications and Public Affairs Michael Chapnick, Valte led the Philippine delegation to these workshops held in Hanoi, Vietnam and Lima, Peru. Joining her is former Presidential Communications Development and Strategic Planning Office (PCDSPO) Assistant Secretary Pocholo Goitia.
Valte delivered a talk on the importance of crisis communications to APEC host economies. During her discussion, government officials and public relations practitioners picked up the best practices on crisis management and response when staging the APEC meetings—including communication protocols and tactical responses, with actual scenarios during the Philippine hosting as examples.
Prior to DDI Stratcom’s establishment, Valte served as Deputy Presidential Spokesperson and chair of the APEC 2015 Strategic Communications Committee, which was mandated to develop and execute the communications strategy for the APEC meetings in the Philippines. Among the committee’s responsibilities were the formulation of general communication plans, the creation of APEC 2015’s international and local branding, and the formation of strategic messages.
The Philippines hosted the year-long APEC meetings in 2015, carrying the theme “Building Inclusive Economies, Building a Better World.” It culminated with the APEC Economic Leaders’ Meeting in Manila, which was attended by world leaders such as U.S. President Barack Obama, Chinese President Xi Jinping, Canadian Prime Minister Justin Trudeau, and Mexican President Enrique Peña Nieto.
Peru is the host economy of the APEC 2016 meetings, and will be succeeded by Vietnam in 2017.